Mistletoe Market: A Community Answer to a Community Need

What began as a response to an unexpected challenge quickly became one of the most uplifting and well-attended events of the season.

As downtown Beaufort faced untimely street construction during one of the most critical retail periods of the year, local business owners and artists found themselves navigating uncertainty at the height of the holiday shopping season. Recognizing the potential impact on livelihoods, visibility, and foot traffic, Freedman Arts District stepped forward with a solution rooted in creativity, collaboration, and community care.

Mistletoe Market was created with a clear purpose: to support downtown businesses and artists by bringing people together under one festive roof—despite construction obstacles outside. What followed exceeded every expectation.

A Turnout That Spoke Volumes

From the moment doors opened, Mistletoe Market was buzzing with energy. Shoppers, families, visitors, and locals poured in, eager to support their favorite merchants, discover new artists, and experience the joy of a curated holiday market filled with art, culture, and connection.

The turnout was nothing short of phenomenal. Vendors reported strong sales, meaningful conversations, and extended dwell time—far beyond what is typical for traditional retail experiences. Artists and businesses alike expressed gratitude for the opportunity to connect with customers during a season that could have otherwise been deeply challenging.

Arts as an Economic Driver

Mistletoe Market reinforced what Freedman Arts District has always believed: arts, culture, and creativity are powerful economic drivers. By centering local artists, makers, and merchants, the event not only supported individual businesses but strengthened the broader downtown ecosystem—proving that thoughtful, mission-driven programming can turn obstacles into opportunities.

A Community That Asked for More

Perhaps the most meaningful outcome of all was the community’s response. Guests didn’t just attend—they asked, repeatedly, for Mistletoe Market to return.

The message was clear: this event filled a need, created joy, and brought people together at a moment when it mattered most. What started as a timely solution quickly became something the community now hopes to celebrate year after year.

Looking Ahead

Freedman Arts District is deeply grateful to the artists, vendors, sponsors, volunteers, and community members who made Mistletoe Market such a resounding success. This event stands as a testament to what can happen when a community rallies around its creatives and small businesses—and when arts and culture lead the way forward.

Because of you, Mistletoe Market is no longer just a moment—it’s the beginning of a new tradition.